Article archive
Essential Tips for Measuring ROI of PPC Campaigns
15/03/2010 17:46
How can you assess the effectiveness of Pay per click marketing tool that plays an important role in your internet marketing strategy? Figuring out the results of your Pay Per Click campaign is a simple procedure that requires only the basic understanding of how SEO and Pay Per Click works and the...
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Beginner's Guide to Starting a PPC Advertising Campaign
25/02/2010 17:06
Pay per click advertising methods are becoming increasingly attractive to many companies that want to promote their business on the Internet. Instead of relying solely on traffic from organic search results, pay per click advertising platforms such as Google Adwords can help your company achieve...
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Effective Ways to Maximize PPC Marketing
16/02/2010 16:51
One sure way to get massive traffic to your site and to capture your target audience is to use the Pay per click marketing strategy. There are certain tactics and techniques that can be applied for you to get the most out of your Pay Per Click strategy. These are some of the most effective Pay Per...
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Launch an Effective Google Adwords Campaign by Avoiding These Common Mistakes
26/01/2010 13:25
Establishing a Google Adwords campaign that works is tough. Tougher still if you are entering a new niche or just starting to operate in an unfamiliar market. You can gain an understanding of the market by looking at your competitors, but true understanding will only come once you launch your...
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Key Benefits of a PPC Advertising Campaign
02/01/2010 17:30
There are many instances that websites do not get more traffic or appear on the top ranks of search engines in spite of the fact that they are keyword optimized. Many companies have landed in the top ranks of the most popular searches and this is partly due to the fact that they use the pay per...
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Getting Started With Pay Per Click Advertising
25/11/2009 10:58
The popularity of pay per click marketing has been steadily increasing among business owners. Unlike organic search rankings, which take time to develop, pay per click advertising can place your business on top of search engine results immediately.
Google adwords may seem expensive to some,...
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Simple Ways to Write Great Ads for Your Google Adwords Campaign
23/10/2009 15:24
Writing effective ads for your Google Adwords campaigns isn’t always easy, especially if you’re working in a highly competitive niche and need to use keywords that many of your competitors are already using. The difference between your copy and theirs will come down to semantics that is,...
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Measuring The Effectiveness Of PPC Campaigns
16/10/2009 15:17
As more companies set up websites and landing pages to promote products and service, online advertising has become more important than ever before. Pay per click advertising is just one of several types of online marketing strategies that can help generate more traffic, increase leads and close a...
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Understanding PPC Marketing And Branding
24/09/2009 15:39
The many advances in the Pay per click advertising industry over the past decade made it now possible to run a PPC branding campaign. Branding campaigns are really just a long-term method for a company to influence customers and PPC now allows companies to do branding as a highly focused and...
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Ways to Track Conversions from Google Adwords
10/09/2009 11:19
One of the most important parts of using Google Adwords is being able to track conversions accurately. After you've made your selection of keywords, created a compelling ad, and then implemented your Google Adwords campaign, the next step is to start tracking conversions and reviewing the...
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