Maximizing your click through rate for Google Adwords and other PPC campaigns can take time and lots ot testing, but there are several ways to fast-track your way to better ad performance. One of the most well-known strategies for improving PPC ad campaigns is to run several variations of the ad...

Click fraud poses a serious threat to PPC advertisers as well as to the credibility of PPC networks. As of 2008, researchers estimate $1.6 billion were lost to click fraud. It occurs when a competitor clicks on your ads to reduce your budget or when web robots or spiders to click on ads...

Creating a successful Google Adwords Campaign starts out with selecting the right keywords and keyphrases. You don't just guess for the right keywords and hope to profit from them. There is a process you must follow and tools you must use in building a keyword list. Almost all Adwords masters use...

The title of top PPC network on the internet still belongs to Google Adwords, and they are expected to remain on top for years. What's great about Adwords is that anyone can setup an account and run a campaign in a few hours. The only thing is, you are limited to just 35 text characters per line so...

Google Adwords continues to be one of the leading pay-per-click systems on the Internet, and is a valuable way for you to buy traffic for your website or blog. Understanding how Google Adwords works is only a part of being successful with PPC advertising; you'll need to understand how to create...

The truth is its really hard to create a successful Google Adwords campaign whether you're a newbie or an advanced internet marketer. It's a high risk marketing method that will cost you dearly if you commit a mistake. You can always delay putting up your Adwords campaign but the insights and...

Maximizing your clickthrough rates (CTR) with Google Adwords can help you create the most cost-effective strategy in your marketing efforts, and there are several ways to get started. Perry Marshall, an internet marketing pioneer and Google Adwords educator, encourages marketers to employ a split...

In the realm of online marketing, designing an ad campaign can either empty your pocket or give you massive gains depending on how you maximize Google Adwords' potentials and how you sustain it as an ongoing process. Known experts in this area like Perry Marshall (author of The Definitive Guide to...

If you think that using Google Adwords ads to promote your product or service will be a difficult undertaking, think again - it doesn't have to be a stressful experience at all. As a matter of fact, creating an ad that works with this strategy is quite easy, and Adwords ads can find success where...