Advertising With Google Adwords

Creating a Google Adwords Campaign: Five Mistakes to Avoid

07/01/2011 18:04

Generating a good Google Adwords campaign can be challenging for both the beginner and the expert, especially if you are stepping into a new area of interest or approaching your target market for the very first time. Although you can devote days and weeks closely monitoring the market as well as seeing the activities of your competition, the real lessons are realized when you generate an advertisement and concentrate on optimizing the same for overall performance. Nonetheless, such a tactic can still make it effortless to commit mistakes - at a huge cost.

Perry Marshall offers a lot of useful strategies and tips regarding creating an adwords campaign which promises success in his book The Definitive Guide to Google Adwords, yet countless individuals would still make errors when they conduct research on keywords and also when they make attempts to optimize their ad campaigns.

When you need to build an effective Google Adwords campaign - one that creates a good number of quality traffic and in fact gets to your target market - you have to make sure that you're not making any of these common mistakes:

1. Composing copy for an ad without keywords. Several Adwords campaign managers are guilty of making the error of only using keywords in the beginning, instead of several times throughout the ad. Generally, you need to make sure that your ad copy is as suitable and as rich in keywords as they possibly can, so be at liberty to employ at least 1 to 2 key phrases in your ad for a better ad campaign.

2. Sending visitors to the homepage. You are going to yield extra attention and perhaps higher conversion rates if the link you will use within your ad will go immediately to the specific page that has the incentive rather than just your homepage.

3. Depending on the 'broad match' function of the Google Adwords Keyword Selector Tool. The 'broad match' feature only gives you an idea of relevant keywords in your niche or market, however you also can make use of other options. Use the other features, such as the 'phrase match' and the 'exact match' in the keyword selector tool to acquire a highly-targeted set of keywords that you can use for your ads and even your site's copy.

4. Using keywords that do not attract your preferred audience. Knowing what keywords your target market is searching for takes some time to master, and you should not assume all the time that people will be browsing for your products and services using exactly the same keywords and phrases that you are using online. You should try to get a list of related keywords with the use of the 'synonyms' function in the Google Adwords Keyword Selector Tool to drill down search results in Google and generally optimize your ad campaign.

5. Limiting the appearance of your offer or promotion only in the ad body's copy. The one thing you should always remember is to highlight the biggest benefit prominently in the headline of your ad. Imagine that your reader is only reading the headers - will that one line be enough that they are motivated to click on the ad or perhaps look over the rest of the ad's copy? Despite the fact that Google Adwords ads only have very few short statements, most individuals check these short texts and will surely respond when they immediately see something truly amazing or unique - and this is your chance to grab their attention.


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