Advertising With Google Adwords

Key Principles of Writing Google Adwords Ads

15/06/2009 11:05

The title of top PPC network on the internet still belongs to Google Adwords, and they are expected to remain on top for years. What's great about Adwords is that anyone can setup an account and run a campaign in a few hours. The only thing is, you are limited to just 35 text characters per line so you have to type in a specific manner to get favorable results. You just need to learn how to write ads specifically for Adwords in order to profit from it.

Expert adwords users follow a basic structure when composing their adwords ad. Read on if you are a new Google adwords user and use these guidelines in writing your first ad.

1. Include your keyword in the Title. Perry Marshall and Bryan Todd, authors of "The Ultimate Guide to Google AdWords" state that internet users are more likely to click on an ad if the ad's title or headline contains the keyword or keyphrase they were searching on. Use this to your advantage and capture people's attention instantly.

2. State a benefit in the second line. Internet users usually take action when they see a benefit after reading the attention-grabbing headline. It is important for you to differentiate between benefits and features. State what they will gain from you before stating your offer.

3. State a feature or offer on the third line. Your features and offers must support your benefit statement. The idea here is to state your feature or offer in such a way as to back your benefit claim. Remember to keep your feature or offer brief and simple so as not to overpower your benefit.

4. Use the last line for your landing page. Many companies make the mistake of inserting only their website URL on the last line, but you have the freedom to enter in any destination you want in this area. This is a great reason to set up a separate landing page specifically for your Adwords campaign; this landing page URL can be inserted into every ad you run so you can track how well your ad is performing. Inserting a clear destination here may also encourage more clicks.

5. Run a similar ad to improve your campaign. You can run two similar but differently worded ads to improve your campaign. We do this to know whether slight changes in words or ad structure can produce more clicks. Track which ad performs better and drop the less effective ad.

Setting up your Google adwords campaign for the first time can seem like a daunting task, but it doesn't take long to understand all of the elements of Google Adwords and creating compelling and persuasive ads. Use these tips and strategies to start running high-impact ads that drive traffic to your website, enhance your brand and help you generate the sales you want.


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