Advertising With Google Adwords

Most Effective Pay Per Click Strategies

18/11/2011 10:18

By making use of pay per click marketing in your internet marketing plan's a great way to produce good quality, even qualified traffic to your website. Nonetheless, there are specific tactics and methods you should be mindful of before you jump in. Here are just a few of the most effective PPC techniques to use regularly:

One of the most essential PPC tactics is to try out your ad copy with A/B testing, however, not that much that you spend your time monitoring such insignificant changes. You need to concentrate on changing major phrases and sentences in the ads and seeing whether it makes a significant change in user behavior. Generally, you will be able to spot the best performing keywords and phrases within a few weeks of testing.

When setting up pay per click marketing campaigns, you also need to try out your landing pages. It is commonly a good idea to set up a number of different lead capture pages and create identical postings which go to different destinations. Through this, you can track which landing pages are truly converting and which of them are setting visitors off the mark. Use a reliable analytics tool that will help you obtain valuable data and also assess this regularly to find behaviours and styles.

Also, you have to learn how much to spend for your clicks. According to the authors of the book "Ultimate Guide to Google Adwords", Perry Marshall and Bryan Todd, finding out the cost you must invest in your clicks is a lot more of a judgment call than theory. You must base your reasoning on the niche, the fund you're settling for as well as your capability to convert site visitors into buyers of the product or service. Ultimately, you need to compute for the average amount of time that a visitor will spend with you on your website. Will the visitors simply browse around your site or will they directly buy something from your purchase page? You may need to pay much more for site visitors who are ready to purchase compared to those who are searching for basic information.

It is generally a good idea to track down negative key phrases as often as possible. The Google Adwords tool can instantly help you identify which ads may be showing up for irrelevant searches, so that all you have to do at this point is to remove these keywords from your bid list so that you're not wasting your money and resources producing clicks that convert nothing.

Finally, make sure you are not competing with your organic search listings for specific keywords and keyphrases. If you've earned the first number of placements for a particular keyword on major search engine sites, avoid purchasing that keyword for your own ads. Your goal is to 'own' as much of page 1 of search engine results as possible, and this is possible by means of targeting keywords other than the ones that you've actually 'won' when setting up the sponsored listing advertisements.

Pay per click advertising with AdWords and various other sponsored search listing providers is a proven way of generating good quality traffic, yet that doesn't mean you can just set it on auto-pilot. You need to learn some fundamental strategies and tips to draw in the kind of traffic that converts.


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