Advertising With Google Adwords

Understanding The Value Of Pay Per Click Advertising Campaigns

10/08/2010 10:57

Did you realize that optimizing your website by using the right keywords is usually is not enough to boost up the right kind of traffic that you yearn to have. Thousands of successful companies utilize Pay per click marketing like Google Advertising so that their site can show up on the first page of search results for some of the most popular search terms. Is the Pay per click advertising strategy of Google Adwords really that powerful?

According to Avinash Kaushik, author of the book "Web Analytics", Pay per click advertising methods like Google Adwords still holds a lot of weight in the online world. The author emphatically stated that Pay per click advertising such as Google Adwords is a vital component of search engine marketing, and when combined with proper SEO practices, can generate high click-through rates and become a very successful online marketing campaign.

Pay per click advertising such as Google Advertising can be will give you the edge you need especially when you're working with highly competitive keywords. Some companies are fortunate to work in micro-niches where there is very little competition for certain types of keywords. On the other hand, there are numerous companies work in well-established niches where there is hefty keyword and keyphrases competition.

The reason why this is important is because you don't want to waste your marketing budget paying for website content that won't help you earn top search engine rankings. Since a specific keyword search can get thousand of search results, it is it is very difficult to make it to the top of the list.

Pay per click advertising like Google Adwords, allows you to sidestep this challenge and promote your products and services directly on the first page. Pay per click advertising is considered to be 'sponsored listings' on Google and other major search engines. This means that whenever a prospect types in the keywords you have specified, you will show up on the first page of results either on top of the organic results, or on the right side column of the page.

The position of every Pay per click advertisement like Google Adwords is determined by the amount you bid on your words. If you bid higher than the competition, you will be able to earn priority placement, while a bid lower than the average amount, will make it have a lower placement. The final position depends on both the amount you pay and the number of other advertisers that are already filling up the spots available.

Pay per click advertising is a highly effective online marketing strategy to use, yet you may have the need to make some adjustments to it to get more the right kind of traffic. You will need to conduct extensive research on what people are searching for when they purchase your products or services, consider alternative keywords and keyphrases that might lead people to your website, and review the overall cost per click using various tools available through the Pay per click advertiser.

You can start your Pay per click campaign with Google Adwords even with a very small budget and try different combinations of keywords and ads to find the best fit for your particular site. Any website that uses Google Adwords or any other less popular Pay per click methods will gain tremendous benefits from this highly effective marketing strategy.


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