Advertising With Google Adwords

Valuable Tips In Setting Up Google Adwords Campaigns

06/02/2012 20:02

Google Adwords remains to be one of the leading pay-per-click systems on the Internet, and is a valuable way for you to buy traffic for your website or blog. Comprehending how Google Adwords works is only a part of being successful with PPC advertising; you'll need to fully grasp how to create effective campaigns, how to develop ad groups, and how to place bids for the right keywords.

When using Google Adwords, there are always specific guidelines that you have to conform to regardless of the niche that you are in or the audience that you want to attract. Here are some important hints for creating a Google Adwords campaign that gets results:

1. Utilize the wizard to set up your AdWords account. If you're a beginner to Google AdWords, you'll find it easier to get through the initial account set up process using the Adwords wizard. There are various account management tools offered, and the wizard will walk you through them. You would be choosing the areas or regions where you would like your ads to appear, and also establish your ad campaign.

2. Create a compelling ad. In order for your ad to be effective, you need to follow a distinct format, and to include specific words as well. The keyword or keyphrase that you are utilizing should appear in the headline, the second line should offer the benefit of the product or service you are advertising, any special offer should be on the third line, and the destination URL must be found in the fourth line. This formula has been proven effective many times. In fact, Adwords experts like Perry Marshall and Peter Kent support the said strategy. Marshall is the author of the book “The Ultimate Guide to Google Adwords”, while Kent authored the book “Pay Per Click Search Engine Marketing for Dummies.”

3. Utilize the right keywords. You can acquire a list of highly targeted keywords that are related to your niche using the Keyword Selector tool, which is made available by Google to its users. It is best that you extensively explore this tool when you are in the process of setting up your campaign and whenever you are finding the right keywords for your blog or website.

4. Acquire the knowledge on how to keyword match. You can use the keyword tool within the Google Adwords campaign module to carry out broad matches, phrase matches and exact matches for a given set of keywords. This enables you to broaden your range of words for a particular campaign. You can also eliminate certain words with the negative match; this ensures that your ads will not show up on search results for users who type in that phrase. When you are able to match keywords, your campaign becomes more targeted.

5. Set up your budget. You can set up your own budget using Google Adwords. In fact, this is considered as one of its biggest advantages. You would be able to determine the amount that you would like to spend for a day, and it will be deducted from your account. You could generally start small and eventually increase your budget for your ads as you see the results from your campaign. As you start getting traffic, you will be able to determine the amount that it would entail to achieve the traffic that you want, and you could then evaluate which particular keywords result to a conversion or a sale.


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