Advertising With Google Adwords

Vital Tips For Measuring Results Of Your Pay Per Click Campaign

10/09/2010 19:31

Using Pay per click marketing as part of your online marketing plan is a great way to generate high quality, even qualified traffic to your site. However, there are certain tactics and techniques you need to be aware of before you start your Pay per click campaign like that of Google Adwords. Here are the 5 things that you need to know and use on a regular basis.

One way to test your ad copy is by using A/B testing, and it will track the smallest and minuet changes. One key secret technique to success in using Pay per click is to be able to see clearly how the major words and sentences in your ads makes a difference in user behavior. After a few weeks of testing, the results will show you what the best performing keyword or keyphrase is.

When setting up Pay per click advertising campaigns like that of Google Adwords, you also need to test your landing pages. It's generally a good idea to set up several different landing pages and create identical ads that go to different destinations. The resulting data will show you which among the landing pages are converting and which are not working that effectively. You can use a specialized web analytics tool to retrieve the quality data to allow you to regularly analyze the trends.

Another tactic you can learn is how to know how much to pay for the clicks. In the book, “Ultimate Guide to Google Adwords”, internet marketing expert authors, Perry Marshall and Bryan Todd, will reveal more details on determining how much to pay for your clicks studying and assessing some important factors. Perry Marshall and Brian Todd expounded on the expert statement that the basis of your Pay per click expense is the current market, the budget that you have, and your capacity to turn site visitors into buyers of your product or services. What you need to be aware of is the length of time a visitor stays on your website. Will the visitor go straight to the purchase page or browse the site? Plan to place more of your budget into getting the visitors who are ready to buy, rather than those who are simply searching for information.

Internet savvy marketers use a highly effective process to track down the negative keywords as often as they can. The Google Adwords tool helps in determining which ads show up for irrelevant searches, and these keywords should be taken out of the bid list to save money, as their resulting clicks do not convert.

One last thing that you need to know is that you have to make sure not to double up in the search results for a specific keyword or keyphrase. If you've earned the first few placements for a particular keyword on the major search engines, avoid buying that keyword for your ads. This is because you have already accomplished your goal to get into the first page of search results listings with those specific keywords, and can already focus your time, effort and money to getting results for other keywords or keyphrases to use your Pay per click marketing strategy.

Even if the use of Pay per click advertising with Google Adwords already brings your site high quality traffic, you would need to make some adjustments now and then to keep up with the market trends and optimize your results. If you want your website to generate more, there is more basic techniques and tactics that can be applied to attract more of the type of traffic that converts.


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