Advertising With Google Adwords

What To Avoid When Building a Google Adwords Campaign

15/11/2010 17:35

Generating an effective Google Adwords campaign is very challenging for the beginner and the expert, particularly if you are going into a new market or perhaps approaching your target audience for the first time. Whilst you could certainly devote days and weeks checking the market and observing the activities of your competition, the the more valued lessons are learned as soon as you generate an ad and then concentrate on optimizing the same for results. Nevertheless, this particular tactic also makes it effortless to have flaws - at a huge cost.

Perry Marshall can offer you numerous useful tips, strategies and advice about creating an adwords campaign that gets success in his book The Definitive Guide to Google Adwords, yet several people would still make errors when they are conducting research on keywords as well as they make efforts to optimize the ad campaigns.

If you need to develop an effective Google Adwords campaign - one which generates top quality visitors and really gets to your target audience - you have to make sure that you are not making any of these errors:

1. Not having keywords when writing copy for an ad. Several adwords campaign managers are guilty of making the error of only using keywords in the beginning, and not throughout the ad. Generally, you want to be sure your ad copy is as suitable and as keyword-rich as possible, so feel free to use a minimum of one to two keywords or key phrases in the ad for a better ad campaign.

2. Sending visitors to your homepage. You can expect to generate much more attention and perhaps better conversion rates if the Url you provide in your ad will go directly to a landing page that has the incentive and not just a main page.

3. Relying on the 'broad match' function of the Google Adwords Keyword Selector Tool. Google's Adwords Keyword Selector Tool's 'broad match' function will only give you a general idea of related keywords within your niche market, however you also can make use of other alternatives. Work with the other features, such as the 'phrase match' and the 'exact match' in the keyword selector tool to acquire a highly-targeted keywords and phrases which you should make use of for your ad copy and even your website.

4. Employing low-performing keywords and phrases. Knowing exactly what words your target market searches for will take some time, and you cannot always assume that your desired audience will be browsing for your services or products using the same search phrases that you use on the internet. You should try to have a listing of useful keywords by using the 'synonyms' function to boost search results in Google and optimize your campaign.

5. Presenting your offer or promotion only in the ad body's copy. Always make sure that you highlight the main selling point of your ad immediately in the headline of your copy. You should take into account the possibility that your readers/viewers are only reading the headers - will that one line be enough that they are motivated to click the ad or perhaps look over the rest of the ad's copy? Even though Google Adwords ads just have three or four short statements, a lot of individuals still scan even such brief copies and will surely respond whenever they come across a phrase that is interesting for them - your opportunity to grab their interest is right in the headline.


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